The Dangling Carrot…Click Bait Tactics Revealed:
More and more online personalities you trust seem to be reverting to click bait tactics to get you to open up their e-mails, YouTube postings or whatever platform they’ve decided to use. This totally gets the hair on the back of my neck to stand up, makes my anger lever skyrocket and in the end makes me click off of the article or whatever it might be without so much as giving it a second glance.What do you think of the clickbait tactics of today? Is it something that you just pass by and continue watching or do you think to yourself “well, I’ve been tricked again.” I honestly don’t think that any business should start out by lying to their audience just to get their attention. It is in my opinion cheating and dishonest. If you have a good product to present or a great story to tell then do it without lying to me!
The old saying is “if you have a good product the person that buys it will tell others.” But, if you have a bad product and someone buys it because they’ve been tricked into doing so then they will tell hundreds of people and your business will take the hit. Don’t take that chance. Be honest and upfront with what you have to tell or offer. Your business will grow and perhaps you’ll sleep better knowing that you’ve done the right thing.
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